With this kind of trend, it won’t be long before Nollywood finds the same bearing with Bollywood that has produced many remarkable arty and acclaimed movies, with budgets close to those of the Hollywood productions. The prestige and the success which the industry is currently witnessing have a good impact on the country and on the wider pan-African diaspora.
It is also now one of the country’s biggest employers. According to CNN reports, Nigerian movie industry is a US$250 million movie industry, producing some 200 videos for the home video market every month.Īdditionally, the industry has grown to become the largest movie industry in Africa both in terms of value and number of movies produced per year. This encouraged creative and dedicated people willing to produce films in the face of massive technical challenges to join the industry.Īlso, the rise of affordable digital filming and editing technologies has also helped tremendously in awakening the country’s video and film industry.Ĭurrently, the industry which was previously overlooked has grown very quickly over the years to become the second largest film industry in the world in terms of annual film productions, ranking ahead of United states Hollywood and just behind Indian Bollywood. Over time, more people began to be keenly interested in the industry.
Due to lack of finance and the huge cost of film production those days, the filmmakers were distressed but they didn’t give up. Fortunately, in 1960, the then filmmakers (Hubert Ogunde, Jab Adu, Ola Balogun, Moses Olaiya, Adeyemi Afolayan and Eddie Ugboma) who started out their career in stage performance produced the first set of Nigerian movies. Not many people had interest in venturing into the business. The industry’s history dates back to the late 19th century and the colonial era in the early 20th century. Nollywood is born out of coincidence meeting resourcefulness. This is why the sector has been included as a lifeline Nigeria can hang onto. The industry’s potential as a big export product to the rest of the world is very important to the country especially as its government is enthusiastic about the need to diversify from its over-dependence on oil for most of its export revenue. Entertainment, which includes music and the blossoming Nigerian Movie industry (colloquially known as Nollywood) plays a massive role in the revenues of the country. The country has a mixed economy with financial, manufacturing, service, communications, technology and entertainment sectors making huge progress to revive the economy. Nigeria is one of Africa’s largest economies despite that its economy continues to stall.
0 kommentar(er)
